RITUALADS · RITUAL ENGINE
A dark review room, a golden car film on the wall, the driver's hand lifted toward the lens The corrected film: a black sedan far down a steel-blue tunnel

Beautiful. Also
completely wrong.

Wrong Beautiful

A creative director reviews a gorgeous car film at night, circles the one detail that kills it in red grease pencil, and Ritual Engine remakes the frame in front of her. Thirty seconds, one room, one mark.

▶ PLAY WITH SOUND · her four words and the pencil carry the film

FRAME 1 · the review room, the flagged film on the wall
FRAME 2 · the red grease-pencil circle on the glass
FRAME 3 · the corrected pass, the tunnel
FRAME 4 · the end card on black glass

The key art

Four stills for Ritual Engine, each one image and one line, set in the film's own type. They run as posters, social frames and title cards wherever the campaign lands.

STILL ONE · Beautiful. Also completely wrong. · the flagged frame in the dark room
STILL TWO · Brief in. Ads out. · one red dot on black linen
STILL THREE · Models are everywhere. Taste isn't. · the worn red pencil on glass
STILL FOUR · Wrong never ships. · the corrected pass leaving the tunnel

Brief in. Ads out.

Ritual Engine is the production stack behind this page: research the market, find the idea, build the world, shoot it, cut it. One login, one credit balance, one Library across every tool.

Idea Lab

Paste a brief or a URL, swipe through a batch of sketched ideas, and board the yeses out into storyboards and moodboards. Live now, and where this film started.

Hello

The reference app: make images through Fuel, group them into sets, and save the best to the Library. Live now.

In your assistant

Run the tools from Claude and other MCP assistants. Same account, same credits, same Library, everywhere you work.

● THE BOARD THIS FILM CAME FROM · made in Idea Lab, eight frames and one line

Credits, not seats

Buy credits once and spend them in any tool. Pay for output, scoped case by case.

Build on it

Ship a tool of your own into the engine with the Ritual SDK and CLI. Login, credits and the Library come wired in.

Rather have it made?

RitualAds is a working ad shop first. Hand the brief to the team behind the tools.

Made by the same hands

Three finished pieces from the team behind Ritual Engine, each playing in place with its brief, what was made, and what it did.

Cuebric × Disguise

IN
Quinn Halleck teamed up with Cuebric and Disguise to create two case studies in just two days.
OUT
Layered 2.7D environments running in Disguise instead of fully built 3D worlds: real-time parallax and camera interaction with minimal setup.
THE RESULT
Two case studies in two days.
Open the case study →

EarnIn

IN
One idea from the brand and its agency WORTHI, retire the word payday, and La La Anthony's own real pictures.
OUT
A culture-first campaign with La La playing one role, herself: her past plays as archival because it happened, her present as documentary because it still does.
THE RESULT
The campaign carried by La La Anthony's audience of 15.8 million Instagram followers.
Open the case study →

Temple & Webster

IN
Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.
OUT
Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her.
THE RESULT
The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts.
Open the case study →

Go make the ad.

RitualAds is the engine behind campaigns and previsualizations for brands from Coca-Cola to Reebok. Ritual Engine is the same craft, opened up: your brief, your world, your film, judged the way this page was judged.

One next step: a walkthrough of Idea Lab and Hello on your own brief. It takes thirty minutes.